What is meant to entertain is increasingly becoming a source of concern for many Yoruba women who say their identity is being repeatedly misrepresented and ridiculed in skits, films, and online content.
In a post shared via her verified X handle, Arábìnrin Adérónkẹ called for an immediate end to what she described as persistent and harmful stereotypes about Yoruba women in the media space.
She said Yoruba women across the world are deeply concerned about recurring portrayals that paint them in a negative and demeaning light, stressing that such depictions are neither funny nor acceptable.
Adérónkẹ urged content creators, filmmakers, and skit makers to stop promoting narratives that distort the identity, values, and dignity of Yoruba women.
She also called on men to take responsibility by speaking out against content that ridicules women, their mothers, sisters, daughters, nieces, and other female relatives.
She faulted repeated portrayals of Yoruba women as immoral, unrefined, or careless, describing them as false, offensive, and damaging to cultural perception.
According to her, Yoruba women are widely recognised for their education, discipline, sophistication, and strong contributions across sectors such as business, governance, academia, and the creative industry.
She noted that they continue to play key roles in national development while upholding strong cultural and family values.
Highlighting cultural identity, she said Yoruba heritage, fashion, and traditions—often reduced to comic material—should instead be seen as symbols of pride, elegance, and dignity.
She referenced prominent Yoruba women such as Folorunso Alakija, Funmilayo Ransome-Kuti, Mo Abudu, and Ibukun Awosika as examples of excellence, leadership, and resilience.
Adérónkẹ maintained that Yoruba women remain among the most educated and professionally active groups in Nigeria, adding that they consistently contribute to family stability and societal growth.
She cautioned content creators to exercise responsibility in storytelling, noting that humour must never come at the expense of truth, dignity, or cultural respect.
She also urged Yoruba women to be mindful of the narratives they support and amplify, calling for collective resistance against stereotypes that undermine their identity.
She concluded with a firm appeal for an end to what she described as ongoing misrepresentation of Yoruba women in media content, describing it as unacceptable and offensive.
Discover more from Rootedscope Media
Subscribe to get the latest posts sent to your email.
